Privacy Policy

Effective Date: June 21, 2022
Last Modified: June 21, 2022

INTRODUCTION

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or submit information to https://www.mltus.com (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org/.

Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you contact us through the Site in order to make inquiries, sign up for marketing and newsletter emails, or initiate a purchase, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as "Contact Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Contact Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Contact Information that we collect generally to fulfill any inquiries, requests, or order requests placed through the Site (including arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this Contact Information:

To communicate with you. Your Contact Information will be used in the normal course of business such as processing orders, service requests, billing, etc.

To screen our orders for risk of fraud. We may use Device Information we collect (in particular, your IP address) to monitor for potential fraudulent activity.

To improve and optimize our Site. We internally perform statistical and other analysis on information we collect to understand how people use our Site and to monitor for potential technical issues or to design new Site features.

To contact you for marketing purposes. When in line with preferences you have shared with us, we may send you emails regarding our products and services. You can opt of these communications by clicking on the "unsubscribe" link in them, or by contacting us directly.

SHARING YOUR PERSONAL INFORMATION

We may disclose your Personal Information with third parties on a limited basis, for limited purposes, as follows:

With our service providers. We use service providers who help us operate and maintain features of our Site, but only to the extent necessary for them to perform their services for us. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also use Leadfeeder to gain additional insights into our Site's performance. You can view Leadfeeder's complete privacy policy here: https://www.leadfeeder.com/privacy/.

To receive and reply to inquiries made on the Site. We use Jotform to create the contact forms used throughout our Site. You can read how Jotform uses and secures your information here: https://www.jotform.com/privacy/.

To manage our email campaigns and newsletter. In order to manage our email campaigns and newsletter, your Contact Information is shared with our Email Service Provider, Mailchimp. For a complete review of Mailchimp's policies, visit https://mailchimp.com/legal/. You may opt out of these of communications at any time.

To comply with applicable law. We may also share your Personal Information, if required, to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

NO SALE OR LEASING OF YOUR INFORMATION

We will not sell or lease your Personal Information to any third party. We may disclose aggregate demographic and statistical information internally or with our business partners, but this information is not specific to the identification of you as an individual.

BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications regarding our products and services. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
LinkedIn: https://www.linkedin.com/psettings/advertising
Twitter: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you initiate an order or contact us through the Site, we will maintain your Contact Information for our records unless and until you ask us to delete this information.

GDPR, STATE, AND INTERNATIONAL PRIVACY RIGHTS

You have certain rights relating to your Personal Information, subject to local data protection laws. Depending on the applicable laws, these rights may include the right to:

  • Access Personal Information we hold about you.
  • Know more about how we process your Personal Information.
  • Rectify or amend the Personal Information we hold about you.
  • Request that we erase or delete your Personal Information.
  • Restrict our processing of your Personal Information.
  • Transfer your Personal Information to another controller, to the extent possible.
  • Object to any processing of your Personal Information.
  • Opt-out of certain disclosures of your Personal Information to third parties.
  • Not be discriminated against for exercising your rights described above.
  • Not be subject to a decision based solely on automated processing, including profiling, which produces legal effects.
  • Withdraw your consent at any time (to the extent we base processing on consent).

We will not discriminate against you for exercising any of your GDPR, CCPA or other privacy rights.

Please note that we are processing your Personal Information in order to fulfill contracts we might have with you (for example if you initiate an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

NOTE FOR RESIDENTS OUTSIDE OF EEA, UK, AUS, CA, OR OTHER PRIVACY REGIMES

You may be entitled to request that we delete or amend your Personal Information. You may also be entitled to withdraw your consent when consent is the basis for processing your Personal Information. We generally apply the same procedures, limitations, and exceptions established for EEA, UK, Australian, and California residents in this privacy policy to all who make requests to delete or amend personal information regardless of geographic location.

CHILDREN'S PRIVACY

Use of our Site is intended for adults at least 18 years of age. We do not knowingly collect personally identifying information from children under the age of 13.

PRIVACY COMPLAINTS

Depending on your location, you may also have the right to lodge a complaint before a supervisory data protection authority regarding our data processing. If you are in Europe, more information is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en. If you are in the UK, you can contact the UK Information Commissioner's Office at https://ico.org.uk/.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Changes will be made without notice.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Magnetic Lifting Technologies US
Attn: Privacy Compliance Officer
3877 Wilmington Road
New Castle, PA 16105
USA